O agendamento no jornalismo

Um texto importante para compreender a hipótese/teoria do agendamento (agenda-setting) é o primeiro capítulo do livro Public Opinion, de Walter Lippman (1922). O capítulo intitula-se The World Outside And The Pictures In Our Heads Todo o livro se lê com agrado e proveito. Deixo este mote:
"Looking back we can see how indirectly we know the environment in which nevertheless we live. We can see that the news of it comes to us now fast, now slowly; but that whatever we believe to be a true picture, we treat as if it were the environment itself. It is harder to remember that about the beliefs upon which we are now acting, but in respect to other peoples and other ages we flatter ourselves that it is easy to see when they were in deadly earnest about ludicrous pictures of the world."

Uma obra de referência, de resto indicda na bibliografia da disciplina é O Poder do Jornalismo - Análise e Textos da Teoria do Agendamento, de Nelson Traquina (Minerva, 2000).